I went to Barnes and Nobles and couldn’t resist purchasing Nylon Magazine’s March issue. I was delighted to see a very lovely article about Jessica Alba not as an actress but as the founder and and president of The Honest Company. I always thought Jessica Alba was gorgeous seeing her face on different magazines, on the web and in movies but I was very intrigued and inspired to see a different side of her: an entrepreneur, business woman, and a mom.
The Honest Company is “an eco-friendly home goods and wellness brand” which was co-founded in 2012 by Jessica Alba and Christopher Gavigan, an author on a book about toxins. It currently has over “60 products, including household cleaning supplies, baby products, vitamins, lip balms, and shampoo conditioners.”
Why did she start this company?
Jessica Alba states: “I want the products in my day-to-day life to work, but I don’t want to expose myself and my kids to toxic chemicals, and it was virtually impossible to find those…Or if I did, they were all brown and boring and not cute. Things should be pretty, but they should also work, and they shouldn’t break the bank. Just looking around at the market, it became clear that you had to be wealthy in order to afford a better, healthier life for your family, and that’s not OK.”
I love how the company has a very personal meaning for her. She was always eco-friendly and environmentally conscious but realized that she couldn’t find products that worked, looked cute AND was affordable. Consumers these days have very high standards. And I think it’s awesome that she’s creating products that fit the needs of the everyday conscious consumers. Personally I want to buy more eco-friendly products and be more conscious in where my money is going but most of the products are super pricey and the product packages/designs are quite unattractive. It might seem a bit shallow but when it comes down to consumers and their behavior attributes like functionality, aesthetics, and price are actually the most important!
Jessica Alba’s passion and personality just shined through while I read the interview article so she definitely wins my Woman Crush Wednesday today! 🙂
Here’s a short Behind the Scenes Interview at their Office:
Company Website: https://www.honest.com
Source: NYLONMAG March 2014 Issue