Fashion: Two Heads are Better Than One

Steve J & Yoni P

I stumbled upon this power couple through a Korean reality T.V. show with Lee Hyori (이효리: South Korean celebrity). The power couple is Steve J (정혁서: Jung Hyeok-seo) and Yoni P (배승연: Pai Seung-yeon) who met while studying fashion in South Korea. The married couple later graduated from Central Saint Martins and The London College of Fashion together. In 2007 they debuted their first collection in London and have been a hit ever since! Their designs are very eccentric, fun, and trendy. They are extremely artistic not only with their designs but also their graphic prints, colors and cute doodles. They are also proud cat lovers! (^._.^)ノ

Steve J & Yoni P drawing

Personally, I love their creative doodles on their tags and as well as in their store. I also love their creativity and fun vibe. They truly are a unique fashion duo. I don’t know why I never visited their flagship store in Korea when I went to study abroad. (What was I thinking?!!?)

Here is a more in-depth interview about them:

And their 2014 Spring/Summer Collection – Behind the scenes:

Main site:

Online shop:



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