Recently, Business of Fashion (BoF) published an article about the top ten 2014 Spring/Summer Campaigns. The ones who made the list were: Celine, Agnona, Carven, Trussardi, Kenzo, Balenciaga, Valentino, Prada, Givency, and Lane Crawford. Personally I liked Carven, Lane Crawford, and Trussardi’s campaigns. Here’s why:
When I think of spring/summer fashion campaigns my mind immediately goes to bright colors and florals! What I love about Carven’s print ads is that they follow the basic fashion ads: a model showcasing the clothes, however they added 3D floral designs to give it more edge and appeal. This work is done by Guillaume Henry, Carven’s creative director, and Viviane Sassen, artist and photographer.
2. Lane Crawford
I love that they used the Chinese model, Xiao Wen Ju. She looks absolutely stunning. As mentioned earlier I also love the floral patterns mixed with other prints giving it a surrealist look with spring elements. The beautiful head pieces were created by hair designer Katuya Kam.
I think it’s fun that they used these adorable greyhounds to showcase their items as well as celebrate their greyhound logo’s 40th anniversary! They were photographed by William Wegman, a famous American portraitist. The campaign is simple yet it says a lot and surely stands out among the other 2014 spring/summer campaigns.